About Techenomics
Techenomics International is a multinational lubrication and engineering services company which operates in international markets including Australia, PNG, SE Asia and central Asia.
The company manufactures a range of specialty lubricants, greases and coolants that are pitched at the premium end of the market favoured by professional maintenance teams.
Client’s Challenges
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Singapore market penetration. While they had an established database and strategy for reaching prospects in Australia, they needed a team with solid expertise to develop a scalable lead generation strategy for the Singapore market. However, their research capacity was limited for this.
Services Offered
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Linkedin Retargeting
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Social media creatives
Book any of these services now
Our Solution
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ICP identification and modification
We decided to target two different industries — IT services & Chemical manufacturing and Oil & Gas industry. We also sought to reach to Fortune 500 companies, showcasing the benefits and ROI of the product. When targeting, our focus was on educating them about the client’s product, illustrating how it could help them reduce friction and eliminate downtime.
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Shifted gears after initial traction
Once we figured that our impressions and clicks from services and consulting company was high, the designations were not very relevant to make a purchase-decision for our product. Based on insights from the client, we shifted gears and targeted logistics, manufacturing, shipping and maritime companies.
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Initially started with 2 ad formats on LinkedIn
Brand Awareness & Engagement ads. The aim was to increase the website traffic and following on company’s LinkedIn page.
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Developed carousel ads
Created ad creatives that could get us better engagement and CTR.
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Enriched website data
Used LinkedIn to drive traffic to the website. The website data was further enriched to get firmographic data which could then be used by sales team to book appointments.
Result
1.5x
Website traffic
3
Appointments in 3 months
3x
followers added on LinkedIn
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It’s worth mentioning that this project was oriented towards the quality of outcomes rather than quantitative numbers.
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Some of the visitors work at client’s dream companies such as: Shell; Exxon Mobil; Singapore Airlines.
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Achieved CTR of 0.45% with CPC of ~SGD 3.5, 2x above the industry average benchmark.