About ideasinc
ideasinc is a start-up accelerator program by Nanyang Technological University (NTU), Singapore.
ideasinc brings an opportunity for entrepreneurs to accelerate their growth as they seek profitable solutions to tackle issues faced by the the nation and to scale their ideas and products to new markets.
Client’s Challenges
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Narrow total addressable market (TAM). The client’s outreach was restricted to a specific area and firmographics making scaling difficult for us as well.
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No established process. Leads management was disorganised, the website traffic was not tracked so no existing audience base to retarget.
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Limited content availability. Videos and user generated content were uncharted territory. No established content library and landing pages to run ad campaigns.
Services Offered
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Linkedin Retargeting
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Instagram Marketing
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Brand Awareness
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Lead Generation Campaigns
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Ad designs
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Social media creatives
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Video editing and creation
Book any of these services now
Our Solution
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Setting up the process
First, we analysed the company’s audience base and mapped an optimal way to create awareness and drive registrations. We identified the platforms and created unique strategy for each to get better engagement and retargeting the brand-aware audience for lead generation.
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User generated videos
Encouraged participants to pitch their idea in 60 seconds in video format and posted videos on Instagram, Facebook and LinkedIn. This led to better organic reach and page engagement. The new audience of the page and their look-alike audience were further targeted in paid campaigns.
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Targeted niche audience
We focused on small and medium enterprises with job titles of founder, CEO and similar. We first exposed audience to 30 sec video ad to create brand awareness. Users who had viewed 3-sec video were further targeted with lead form ads. All website visitors and leads were retargeted on multiple platforms for better recall and conversion.
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Created library of ads.
Used different ad formats as per the campaign strategy. Developed a repository of image ads, carousels, gifs and videos. These were used along with lead generation forms to capture interest.
Result
171
Registrations in 3 mon
171%
Avg KPI Achieved
5x
Clicks MoM
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Outperformed initial KPIs by 71%
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Booked 171 registrations. 30 of which were chosen to be part of program and 3 won the grant.
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Achieved an average engagement rate of 2% on Facebook and 3% on LinkedIn, 2x higher than the avg. platform benchmark.
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Delivered best-in-class ROI as our Cost per Lead was 30% lower than the planned budget.